CPG
Trade spend that ties out without a week of spreadsheets.
Retailer, banner and store hierarchies differ between the ERP, syndicated data and deduction records, and every add-on multiplies item codes. We fix the data foundation that trade, demand and content all depend on, starting with the customer and item masters.
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01 / Symptoms
What it looks like.
- Trade spend that never ties to retailer deductions without manual work.
- Several item codes for one product after each acquisition.
- Product attributes split between the PIM and the ERP.
- Forecasts built on a retailer hierarchy nobody maintains.
02 / Where it breaks
Where it breaks, area by area.
Master and reference dataRetailer, banner and store hierarchies that differ across the ERP, syndicated data and portals; several item codes per product after each add-on.Data qualityProduct attributes split between the PIM and the ERP; deductions data nobody trusts.Data governanceNo owner for approved product claims, so content generators can't find them.Metadata and lineageTrade spend measured differently by finance and sales.Data warehousing and BITrade spend that never ties to retailer deductions without a week of manual work.Data for AI and analyticsDemand forecasts built on item history broken by acquisitions and reformulations.
03 / Why now
Why this year.
PE roll-ups in CPG are constant, and each add-on multiplies item and customer masters.
Jul 20, 2028
FDA's food traceability rule (FSMA 204) needs product, location, supplier and lot data that tie together.
Source: NC State Extension (opens in a new tab)Generated product content inherits claims risk when approved attributes and claims aren't mastered.
05 / Experience
- Product and supplier
- Centralized product data and supplier catalogs for a US grocery distributor and retailer.
- Client and product
- A client and product catalog for a European department store group.
Questions
Our PIM vendor handles product data.
The PIM holds attributes. The item master still has to agree with the ERP, the retailers and the deductions.